You need your own website. What should you do? The first step is to choose a convenient platform with the best functionality for your business. We've devoted our next article to this important issue.
Usually, the dilemma of choice is faced by those business owners who are trying to save money by minimizing the involvement of highly qualified technical staff. The following platforms have the greatest potential in this direction:
Let's take a closer look at them, focusing on the things that are important for business.
Wix is like a magic chest of tools that allows even a beginner to create their own masterpiece
In the world of web development, there is a stereotype that to create a good website you need deep knowledge of programming and design. Wix has broken this stereotype by providing its users with an intuitive interface and endless possibilities for creativity. Thanks to the drag-and-drop technology, creating a website turns into a game where everyone can feel like a real web designer. Make a sketch of your unique web design and easily turn it into a real resource, experiment, try new approaches to achieve your own vision of perfection.
Wix also offers a wide range of templates developed by professional designers. Each of them can be fully customized according to the user's needs. However, the uniqueness of the platform lies not only in the number of templates but also in their quality. Each template is a visual harmony that does not require much effort to adapt. But at the same time, Wix provides enough flexibility for everyone to create their own unique website by making changes to the design, color scheme, fonts, and many other elements.
A modern website is not just a business card on the Internet. It is a tool for attracting customers, automating business processes, and integrating with various services. Wix provides the ability to integrate with numerous third-party services such as Google Analytics, Facebook Pixel, email, and others. In addition, the platform has its own app store where you can find many useful tools to improve website efficiency.
Wix does not leave its users alone with their questions and problems. The platform provides a wide range of support: from detailed instructions and video tutorials to an active forum and customer service. The Wix community is a place to find like-minded people, share experiences, and get advice from more experienced users.
Like a ship sailing through an ocean of possibilities, Shopify doesn't just go with the flow, it leads the way in the digital age
It's not just a platform for building websites - it's an ark that helps entrepreneurs turn their dreams into reality.
Imagine a LEGO set where each block is not just colored, but has unique properties, and each of them has a role in building your store. Shopify is just like that, where each block has its own potential and can be used to create a perfect online store. Users don't need to be tech gurus to put these blocks together into something special. The intuitive interface and easy navigation allow you to focus on the main thing - business.
The world of e-commerce is a dynamic environment where everything changes at lightning speed. Shopify meets these challenges with its incredible scalability and flexibility. From a small startup to a global giant, the platform supports all stages of business development. The modular structure allows you to add new features and extensions to meet the needs of your growing business.
Entrepreneurs get a real responsible partner. The customer support service is available 24/7 and is ready to help with any issues. In addition, the platform provides a wide range of training materials, webinars, and courses that help business owners develop and improve their skills.
One of the most striking features of Shopify is its rich ecosystem of apps. It's like a digital marketplace where you can find everything from marketing and analytics tools to order management and social media integration apps. Each app is a little assistant that helps make your business more efficient and competitive.
When we think of WordPress, we imagine not just a platform for creating websites, but a whole universe of possibilities
From blogs to online stores, from portfolios to news portals, WordPress opens the door to the world of web innovation, where everyone can create their own unique space on the Internet. One of the main advantages of WordPress is its openness and accessibility. The platform, which started as a tool for bloggers, has grown to become the most popular content management system (CMS) in the world. And all this thanks to its ease of use and endless customization options. WordPress removes barriers, allowing everyone from beginners to professionals to create and manage their site without having to dive into the depths of coding.
The power of WordPress lies in its open source and active community of developers and users. Open source means that anyone can contribute to the development of the platform by creating new themes, plugins, and improving functionality. It is a kind of collective mind that is constantly working to make WordPress even better. The WordPress community is a place to find support, share ideas, and get inspiration for new projects.
Each WordPress site is a unique creation, created with the help of many available tools. Themes and plugins allow you to create websites of any complexity. Do you want a blog with a minimalist design? Or perhaps an online store with payment system integration? Or a corporate website with multilingual support? WordPress provides everything you need to realize these ideas, allowing you to customize every aspect of the site to suit your needs.
So far, all platforms look very attractive. But wait - we're going further.
So let's compare the costs of each website builder platform:
Thus, both for a small website and a large-scale project, the price is affordable and WordPress leaders.
The best platform for you will depend on your needs and experience:
This is perfectly demonstrated in the table below
|
Feature |
Wix |
Shopify |
WordPress |
|---|---|---|---|
|
Ease of Use |
Very simple |
Simple |
More complex, but flexible and adaptable |
|
Interface |
Drag-and-drop elements |
Drag-and-drop elements |
Control panel |
|
Templates |
Wide selection |
E-commerce-focused selection |
Extensive free and paid themes |
|
Customization |
Flexible |
Flexible |
Highly flexible for any use case |
|
E-commerce |
Basic functions |
Powerful features |
Requires plugins |
If you're planning to play the long game, WordPress is by far the best choice.
Wix offers basic SEO tools to help you optimize your website for search engines. These tools include:
However, Wix doesn't offer some of the more advanced SEO features such as editing canonical tags, data structure, search engine rankings tracking.
Shopify offers more powerful SEO tools than Wix due to its built-in features and third-party plugins. Shopify also offers an app store where you can find many third-party SEO plugins that can add even more functionality. But for a fee.
WordPress is considered the best platform for SEO for several reasons:
Some of the most popular SEO plugins for WordPress include Yoast SEO, Rank Math, SEMrush, Ahrefs.
It seems that comments are unnecessary. The winner of 2024 is WordPress again.
The choice is clear. WordPress offers the best long-term experience with future-proofing capabilities. As your business grows, your website can effortlessly scale with it. Opt for one of the incredible ready-made themes from 8Theme to make the most of WordPress's potential.
